Since Gatorade Thirst Quencher was concocted in 1965,its marketers have introduced Gatorade Frost in 1997,Gatorade Fierce in 1999,the Gatorade Performance Series in 2001,Gatorade Rain in 2006,and the Gatorade G Series in 2011,to name a few.These introductions are examples of __________.

Question

Quizplus · Accepted Answer

The introductions of Gatorade Frost, Fierce, Performance Series, Rain, and G Series are all examples of product line extensions, which involve introducing new products within an existing product line. Brand extensions typically involve introducing a new product category under the same brand name, subbranding involves creating a new brand name within an existing brand, primary demand relates to creating demand for an entire product category, and a product class refers to a broader category of products.

Since Gatorade Thirst Quencher Was Concocted in 1965,its Marketers Have