Over a decade ago, Survivor premiered as a night-time reality TV show during the summer season when TV ratings are normally low and TV viewing options consisted primarily of reruns. The marketing goals for the first show included making television viewers aware of its existence and generating enough excitement about the show so that millions of viewers would watch the first episode. Based on this description, the TV show was in what stage of its product life cycle?

Question

Quizplus · Accepted Answer

The description of the marketing goals for the first show indicates that Survivor was in the introduction stage of its product life cycle. The focus of the introduction stage is on creating awareness and generating excitement about a new product or service.

Over a Decade Ago, Survivor Premiered as a Night-Time Reality