Gillette spent $200 million in advertising to introduce the Fusion razor to male shavers.Such expenditures are often made to stimulate __________,the desire for the product class,rather than for a specific brand,when there are few competitors with the same product.

Question

Quizplus · Accepted Answer

Primary demand refers to the overall demand for a product category or class, rather than demand for a specific brand. In this case, Gillette was trying to stimulate demand for razors in general, rather than just for the Fusion razor.

Gillette Spent $200 Million in Advertising to Introduce the Fusion