Gillette spent $200 million in advertising to introduce the Fusion razor to male shavers.Such expenditures are often made to stimulate primary demand,or desire for the product __________,rather than for a specific brand,when there are few competitors with the same product.

Question

Quizplus · Accepted Answer

The term "class" refers to a category of products that fulfill the same need or want. In this case, the introduction of the Fusion razor was meant to stimulate primary demand for a new type of men's razor, rather than just for Gillette's specific brand. Therefore, "class" is the best choice to fill in the blank.

Gillette Spent $200 Million in Advertising to Introduce the Fusion