The consumers represented by "C" in Figure 11-5 above are called __________.

Name: The consumers represented by "C" in Figure 11-5 above are called __________.
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Question

Quizplus · Accepted Answer

The consumers in Figure 11-5 are represented by the curve of adoption and fall under the category of early majority. Innovators and early adopters are the first to adopt a new product, followed by the early majority. Late majority and laggards are slower to adopt new products, with laggards being the last to adopt.

The Consumers Represented by "C" in Figure 11-5 Above Are