In terms of the diffusion of innovation,innovators account for __________ of product adopters.

Question

Quizplus · Accepted Answer

According to the diffusion of innovation theory, innovators are the first category of people to adopt a new product or service. Innovators account for only 2.5% of the total product adopters. The other categories of adopters are early adopters (13.5%), early majority (34%), late majority (34%), and laggards (16%).

In Terms of the Diffusion of Innovation,innovators Account for __________