There are several reasons why a consumer might be reluctant to adopt a new product.For example,a consumer might be reluctant to adopt a new product because of a usage barrier,which occurs when __________.

Question

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A usage barrier occurs when a new product is not compatible with existing habits or routines. The consumer may be hesitant to adopt the new product because it requires them to change their behavior or way of doing things. This can be a significant hurdle to overcome, as people are often resistant to change and prefer to stick with what is familiar and comfortable.

There Are Several Reasons Why a Consumer Might Be Reluctant