All of the following are factors triggering the need for product repositioning EXCEPT:
A) creating a new use situation.
B) reaching a new market.
C) catching a rising trend.
D) changing the value offered.
E) reacting to a competitor's position.
Correct Answer:
Verified
Q182: Changing the place a product occupies in
Q202: Trading down refers to _ when repositioning
Q205: New Balance, Inc., successfully repositioned its athletic
Q206: Johnson & Johnson effectively _ St. Joseph
Q217: If Proctor and Gamble (P&G)were to package
Q218: All of the following are market modification
Q221: The strategy of trading down involves _.
A)adding
Q222: An aging baby boomer population has led
Q224: Trading up refers to _.
A)adding product features
Q225: Proctor and Gamble repositioned its Old Spice
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