Sealy,the Self-Proclaimed Largest Manufacturer of Mattresses in the U

Sealy,the self-proclaimed largest manufacturer of mattresses in the U.S. ,recently set out to redefine its place in the bedrooms of America.No longer was it going to be known as simply a mattress company.Now the name Sealy was going to be known as the world's leading "sleep wellness provider." This is an example of __________.

A) reverse marketing
B) demarketing
C) repositioning
D) resegmenting
E) positioning