An aging baby boomer population has led to increased interest in developing and marketing products to satisfy the needs of this large market.As a result,moisturizing lotions and creams like Oil of Olay are now repositioned as "age-defying" products.This is an example of which product repositioning action?
A) reaching a new market
B) reacting to a competitor's position
C) trading up
D) changing the value offered
E) product modification
Correct Answer:
Verified
Q182: Changing the place a product occupies in
Q202: Trading down refers to _ when repositioning
Q217: If Proctor and Gamble (P&G)were to package
Q217: Reducing the package content without changing package
Q218: All of the following are market modification
Q220: All of the following are factors triggering
Q221: The strategy of trading down involves _.
A)adding
Q222: The term branding refers to
A)the licensing of
Q224: Trading up refers to _.
A)adding product features
Q225: Proctor and Gamble repositioned its Old Spice
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