When selecting a brand name,it should: (1)suggest the product benefits; (2)__________; (3)fit the company or product image; (4)have no legal or regulatory restrictions; (5)be simple and emotional;and (6)have favorable phonetic and semantic associations in other languages.

Question

Quizplus · Accepted Answer

A brand name should be memorable, distinctive, and positive to effectively capture consumer attention and create a lasting impression.

When Selecting a Brand Name,it Should: (1)suggest the Product Benefits;