7Up is a lemon-lime carbonated soft drink that has been very successful in the U.S.Dr.Pepper/Seven Up,Inc. ,the makers of 7Up,uses a family branding strategy to market 7Up worldwide.In Shanghai,China,sales have suffered since the brand name means "death through drinking." When picking a good band name,which criterion did Dr.Pepper/Seven Up,Inc.violate when it chose to use a family branding strategy to market 7Up in China?
A) The name should have favorable phonetic and semantic associations in other languages.
B) The name should be simple.
C) The name should have no governmental restrictions.
D) The name should suggest the product's benefits.
E) The name should not be difficult to spell or pronounce.
Correct Answer:
Verified
Q255: A contractual agreement whereby one company (licensor)
Q264: Ralph Lauren has a long-term _ agreement
Q268: When selecting a brand name, it should:
Q269: When selecting a brand name, it should:
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents