Subbranding involves

Question

Quizplus · Accepted Answer

Subbranding involves combining a corporate brand with a new brand to distinguish a part of its product line from others. This helps in brand extension and product differentiation. Option A is incorrect as it talks about manufacturing and distribution by separate firms, whereas subbranding involves the use of the same corporate brand with the new brand. Option B is incorrect as it talks about changing the brand name of a product line extension product, which is not the same as subbranding. Option D is incorrect as it talks about creating a knockoff version of a product and changing the spelling of the name, which is not the same as subbranding. Option E is incorrect as it talks about using the same name for the original product and all subsequent product line and brand extensions, which is not the same as subbranding.

Subbranding Involves