Thirty-six percent of sales at supermarkets in the United Kingdom carry the stores' own brand names.Eighteen percent of all supermarket sales in France and Germany carry the stores' own brand names.And in the U.S. ,14 percent carry the stores' own brand names.These stores use a __________ strategy to sell other manufacturers products with their own brand names.

Question

Quizplus · Accepted Answer

The strategy described in the question is private branding, also known as private label branding or store brand branding. This strategy involves retailers selling products that are produced by other manufacturers, but are marketed and sold under the retailer's own brand name. This allows retailers to differentiate their products from competitors' products and potentially offer them at lower prices.

Thirty-Six Percent of Sales at Supermarkets in the United Kingdom