Which of the following statements regarding "goods" is most accurate?
A)Nondurable goods would rely more on advertising than durable goods.
B)Durable goods would benefit more on advertising than nondurable goods.
C)There is little if any difference between marketing actions between durable and nondurable goods.
D)Nondurable goods would rely more on personal selling than durable goods.
E)The durable and nondurable classification applies to services as well as to products.

Question

Quizplus · Accepted Answer

Nondurable goods, like food or toiletries, have a shorter lifespan and require more frequent purchases. Therefore, advertising is crucial in reminding consumers to buy the product repeatedly. On the other hand, durable goods, like appliances or cars, are more of a long-term investment and do not require as much advertising to maintain sales.

Which of the Following Statements Regarding "Goods" Is Most Accurate