Durable goods emphasize which of the following elements of the promotional mix?
A)sales promotion
B)personal selling
C)advertising
D)public relations
E)direct marketing

Name: Durable goods emphasize which of the following elements of the promotional mix? A)sales promotion B)personal selling C)advertising D)public relations E)direct marketing
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Durable goods emphasize the personal selling element of the promotional mix as compared to nondurable goods where advertising is more important.

Durable Goods Emphasize Which of the Following Elements of the Promotional