Consumer product classifications differ in terms of the: (1) effort the consumer spends on the decision, (2) frequency of purchase, and (3) ___________.
A)amount of money the customer is willing and able to spend
B)number of competing or substitute products
C)demographics of the consumer
D)attributes used in making the purchase decision
E)consumer segmentation characteristics

Question

Quizplus · Accepted Answer

Consumer product classifications also differ in terms of the attributes used in making the purchase decision, as these attributes influence how consumers evaluate and choose products.

Consumer Product Classifications Differ in Terms of The: (1) Effort