In terms of promotion, which of the following type of product would stress price, availability, and awareness?
A)shopping
B)convenience
C)specialty
D)unsought
E)supply

Question

Quizplus · Accepted Answer

Convenience products are those that consumers purchase frequently and with minimum effort, such as toothpaste or bread. As such, promotion of these products often focuses on price (to appeal to cost-conscious consumers), availability (to ensure they are always in stock and easy to purchase), and awareness (to remind consumers of their existence and advantages).

In Terms of Promotion, Which of the Following Type of Product