Which type of consumer product is purchased relatively infrequently and takes some time to make the purchase decision because the consumer needs time to compare offerings during the shopping experience?
A)convenience product
B)shopping product
C)specialty product
D)unsought product
E)discretionary product

Question

Quizplus · Accepted Answer

Shopping products are purchased relatively infrequently and take some time to make the purchase decision because the consumer needs time to compare offerings during the shopping experience. Convenience products are items that consumers purchase regularly and without much thought, while specialty products are unique and high-end items that consumers will go out of their way to buy. Unsought products are items that consumers either do not know exist or do not typically consider buying, while discretionary products are items that are not essential but are desired by the consumer.

Which Type of Consumer Product Is Purchased Relatively Infrequently and Takes