Which type of consumer product is purchased infrequently and takes an extensive amount of time to make the purchase decision?
A)convenience product
B)shopping product
C)specialty product
D)unsought product
E)discretionary product

Question

Quizplus · Accepted Answer

Specialty products are purchased infrequently and consumers take significant time and effort to make the purchase decision. These products are typically expensive and unique, and customers are willing to invest time and effort to find the exact product that meets their needs. Examples of specialty products include luxury cars, designer clothing, and customized jewelry.

Which Type of Consumer Product Is Purchased Infrequently and Takes