In terms of promotion, which of the following type of consumer product stresses status and brand uniqueness?
A)specialty product
B)convenience product
C)shopping product
D)unsought product
E)discretionary product

Question

Quizplus · Accepted Answer

Specialty products are those that consumers specifically seek out and are willing to make a special effort to purchase. They often stress status and brand uniqueness, as consumers are typically looking for a particular brand or product that stands out from others.

In Terms of Promotion, Which of the Following Type of Consumer