Vivienne,a college student with limited financial resources,was considering the purchase of a new automobile.She went from car dealer to car dealer in several different cities searching for the lowest price on a new economy car.She devoted a great deal of time and energy to getting the best value for her money.For Vivienne,an automobile was a(n)__________.
A)specialty product
B)unsought product
C)discretionary product
D)shopping product
E)convenience product

Question

Quizplus · Accepted Answer

Vivienne's behavior of searching for the lowest price and devoting a lot of time and energy to getting the best value for her money indicates that the automobile was a shopping product for her. Shopping products are those products for which customers are willing to spend time and effort to compare prices and features before making a purchase.

Vivienne,a College Student with Limited Financial Resources,was Considering the Purchase