Variations of a product (shape,configuration)within a product class are referred to as a/the
A)product form.
B)product item.
C)product line.
D)product class.
E)product mix.

Question

Quizplus · Accepted Answer

Variations of a product in shape and configuration are referred to as product forms. Product items are individual products within a product line, product lines are groups of related products, product classes are broader categories of related products, and product mix refers to the entire range of products offered by a company.

Variations of a Product (Shape,configuration)within a Product Class Are Referred