A __________ is a group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same type of outlets, or fall within a given price range.
A)product item
B)product line
C)product mix
D)product class
E)product form

Question

Quizplus · Accepted Answer

A product line is a group of closely related products or services that are marketed and sold by a company. These products or services may share common attributes such as customer group, distribution channels, or price range. A product mix refers to the total set of products or services that a company offers for sale, which may include multiple product lines. A product item is a specific version or configuration of a product within a product line. A product class refers to a general type of product, such as electronics or clothing. A product form refers to variations of a single product, such as different colors or sizes of a particular clothing item. Therefore, option B – product line is the best answer for this question.

A __________ Is a Group of Product or Service Items