A company's product mix is equal to the sum of its
A)marketing mix.
B)product class.
C)product items.
D)product lines.
E)SKUs.

Question

Quizplus · Accepted Answer

A company's product mix is the combination of all its product lines, which can include multiple product items and SKUs within each line. Therefore, options A, B, C, and E are too narrow in scope to represent the full product mix. Only option D accurately describes the entirety of a company's product offerings.

A Company's Product Mix Is Equal to the Sum of Its