The emphasis of a marketing strategy for a continuous innovation concentrates on
A)obtaining narrow distribution.
B)setting a low price.
C)generating awareness.
D)using reminder advertising to reeducate consumers.
E)using personal selling.

Question

Quizplus · Accepted Answer

The emphasis of a marketing strategy for a continuous innovation is to generate awareness. This is because continuous innovations are improvements upon existing products and services, and consumers need to be made aware of the changes and benefits of the new offering. Other strategies such as obtaining narrow distribution, setting a low price, using reminder advertising, or personal selling may not be as effective in generating awareness for a continuous innovation.

The Emphasis of a Marketing Strategy for a Continuous Innovation