At the time of its introduction,which of the following products was the BEST example of a continuous innovation?
A)the first Apple iPhone
B)the first video game system (Atari)
C)Sunsilk Silky Straight shampoo and conditioner with tip-targeting technology
D)Dragon Naturally Speaking voice-recognition software
E)Naturalpoint Trakir,which replaces the computer mouse by tracking head movements and then translating those head movements into cursor commands

Question

Quizplus · Accepted Answer

Continuous innovation refers to the incremental improvements made to existing products or services. The Sunsilk Silky Straight shampoo and conditioner with tip-targeting technology is a good example of continuous innovation as it is an improvement on regular shampoo and conditioner, providing additional benefits such as targeted conditioning for specific areas of the hair. The other products listed are examples of discontinuous innovations, which involve the development of entirely new products or services that disrupt the market.

At the Time of Its Introduction,which of the Following Products