LG Electronics recently introduced the Fridge-TV with a 15" television screen mounted in the right side refrigerator door.This is an example of which type of innovation?
A)inventive innovation
B)continuous innovation
C)discontinuous innovation
D)dynamically continuous innovation
E)continuous invention

Question

Quizplus · Accepted Answer

The Fridge-TV represents a dynamically continuous innovation as it involves a significant change to an existing product (a refrigerator) by integrating a new feature (a TV screen), which alters consumer behavior but does not create a completely new product category.

LG Electronics Recently Introduced the Fridge-TV with a 15" Television