Figure 10-2

-According to Figure 10-2 above,column A represents a(n)
A)spontaneous innovation.
B)continuous innovation.
C)discontinuous innovation.
D)dynamically continuous innovation.
E)evolutionary innovation.

Question

Figure 10-2
 
-According to Figure 10-2 above,column A represents a(n)
A)spontaneous innovation. 
B)continuous innovation. 
C)discontinuous innovation. 
D)dynamically continuous innovation. 
E)evolutionary innovation.

Quizplus · Accepted Answer

Figure 10-2 shows that with a discontinuous innovation,the consumer must learn entirely new consumption patterns to use the product.The marketing strategy is to educate consumers through product trial and personal selling.

Figure 10-2 -According to Figure 10-2 Above,column a Represents A(n)