Garlic Cake was supposed to be served as an hors d'oeuvre with sweet breads, spreads, and meats, but at its introduction the company forgot to explain this to potential consumers. This product failure demonstrates
A)not satisfying customer needs on critical factors.
B)poor product quality.
C)poor execution of the marketing mix.
D)an insignificant point of difference.
E)bad timing.

Question

Quizplus · Accepted Answer

The failure to explain how Garlic Cake should be served shows poor execution of the marketing mix, specifically poor communication of the product's intended use.

Garlic Cake Was Supposed to Be Served as an Hors