Marketing dashboards are useful in measuring actual market performance versus the goals set in new-product planning,such as sales.Once shortfalls are identified,the first step would be to conduct market research to determine
A)how to change the promotional strategy.
B)whether the problem is internal or external to the organization.
C)whether to drop or keep the failing product or market.
D)whether to change the goal,and therefore,the marketing metric used to measure it.
E)if the numbers used for evaluation in the marketing dashboard are accurate.

Question

Quizplus · Accepted Answer

Marketing is often about grappling with sales shortfalls.You'll need to start by trying to identify the problem.You'll want to conduct marketing research to see if the problem starts with an external factor such as changing consumer tastes or an internal factor such as a breakdown in your distribution system.

Marketing Dashboards Are Useful in Measuring Actual Market Performance Versus