The stage of the new-product process that develops a pool of concepts to serve as candidates for new products is referred to as
A)idea generation.
B)product development.
C)open innovation assessment.
D)screening and evaluation.
E)new-product strategy development.

Question

Quizplus · Accepted Answer

The stage of the new-product process that develops a pool of concepts to serve as candidates for new products is referred to as idea generation. This is where a company generates a large number of ideas and concepts.

The Stage of the New-Product Process That Develops a Pool