Developing a pool of concepts to serve as candidates for new products is the __________ stage of the new-product process.
A)open innovation
B)screening and evaluation
C)product development
D)new-product strategy development
E)idea generation

Question

Quizplus · Accepted Answer

Idea generation is the stage of the new-product process where a pool of concepts is developed to serve as candidates for new products. Open innovation, screening and evaluation, product development, and new-product strategy development are all other stages of the new-product process, but they come after generating a pool of ideas.

Developing a Pool of Concepts to Serve as Candidates for New