Assume that as marketing director for Mazda,you see that your sales have decreased in the years since the Honda Pilot with four-wheel drive was introduced.If you hope to regain sales in this market quickly through a new-product action,the fastest,most specific sources of ideas would MOST LIKELY be from
A)consumer suggestions.
B)employee suggestions.
C)research and development breakthroughs.
D)competitive products.
E)outside consultants.

Question

Quizplus · Accepted Answer

Competitive products would provide the most specific ideas for regaining sales in a market where a competitor's product has caused a decline in sales. By analyzing the features and marketing strategies of the Honda Pilot and other similar four-wheel drive models offered by competitors, Mazda can come up with ideas to improve their own products and marketing efforts. Consumer and employee suggestions, research and development breakthroughs, and outside consultants may also be valuable sources of ideas, but they may not be as specific or fast as analyzing competitive products.

Assume That as Marketing Director for Mazda,you See That Your