In the new-product process, product ideas that survive the business analysis stage proceed to the __________ stage.
A)market testing
B)screening and evaluation
C)business analysis
D)development
E)commercialization

Question

Quizplus · Accepted Answer

In the new-product process, after the business analysis stage, product ideas that survive proceed to the development stage.

In the New-Product Process, Product Ideas That Survive the Business