After the new owner purchased a fully equipped yogurt factory, it took a yogurt master a year and a half to come up with the perfect formulation for Chobani Greek Yogurt. The most likely stage of the new-product process during which this time was spent is
A)development.
B)market testing.
C)idea generation.
D)screening and evaluation.
E)business analysis.

Question

Quizplus · Accepted Answer

The time spent by the yogurt master to come up with the perfect formulation for Chobani Greek Yogurt indicates the development stage, which involves creating and refining the product idea or concept. Market testing, idea generation, screening and evaluation, and business analysis are all earlier stages of the new-product process that occur before the development stage.

After the New Owner Purchased a Fully Equipped Yogurt Factory