Breyer's introduced a new line of ice cream flavors for sale in elegant black containers. This was done on a limited scale to determine consumer reactions before national distribution of the product. Breyer's new product was in the __________ stage of the new-product process.
A)commercialization
B)screening and evaluation
C)business analysis
D)development
E)market testing

Question

Quizplus · Accepted Answer

The new product was being introduced on a limited scale to determine consumer reactions, which indicates that it was in the market testing stage of the new-product process.

Breyer's Introduced a New Line of Ice Cream Flavors for Sale