The stage of the new-product process that positions and launches a new product in full-scale production and sales is referred to as
A)marketing program execution.
B)disbursement.
C)launch.
D)commercialization.
E)final distribution.

Question

Quizplus · Accepted Answer

Commercialization is the stage of the new-product process where the new product is positioned and launched into full-scale production and sales. This includes finalizing marketing plans, production processes, distribution channels, and all other aspects of bringing the product to market.

The Stage of the New-Product Process That Positions and Launches