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If a New Grocery Product Does Not Achieve a Predetermined

Question 275

Multiple Choice

If a new grocery product does not achieve a predetermined sales target,some retailers require a penalty payment by the manufacturer to compensate them for sales that its valuable shelf space was unable to generate.What is this type of payment called?


A) an opportunity cost charge
B) lost sales fee
C) shelf space allowance
D) product displacement fee
E) a failure fee

Correct Answer:

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