Introducing new-products sequentially into geographic areas of the U.S.to allow production levels and marketing activities to build up gradually to minimize the risk of new-product failure is referred to as
A)limited rollouts.
B)phased rollouts.
C)market-product expansion.
D)regional rollouts.
E)phased commercialization.

Question

Quizplus · Accepted Answer

Key term definition-regional rollouts.

Introducing New-Products Sequentially into Geographic Areas of the U