Market segmentation involves aggregating prospective buyers into groups that have common needs and will
A) pay attention to marketing messages.
B) respond similarly to a marketing action.
C) be responsive to marketing research.
D) use the same payment methods.
E) comply with the organization's core values.

Question

Quizplus · Accepted Answer

Market segmentation is about grouping consumers who will respond similarly to marketing actions, allowing for more targeted and effective marketing strategies.

Market Segmentation Involves Aggregating Prospective Buyers into Groups That Have