Selling a product to a different market segment usually requires a different marketing action that in turn means greater costs.If increased revenues don't offset extra costs of this action,a marketer should __________.
A)increase the advertising budget
B)prune the product offerings
C)family brand their products
D)combine segments
E)group products into categories

Question

Quizplus · Accepted Answer

Combining segments can help reduce costs by targeting a broader audience with a single marketing strategy, potentially increasing efficiency and effectiveness without incurring additional costs.

Selling a Product to a Different Market Segment Usually Requires