Segmentation based on where prospective customers live or work is referred to as
A)zip code segmentation.
B)geographic segmentation.
C)regional segmentation.
D)MSA segmentation.
E)NAICS code segmentation.

Question

Quizplus · Accepted Answer

Geographic segmentation is based on where prospective customers live or work. It can involve dividing a market into regions (e.g. Northeast, Southwest) or more specific areas such as zip codes, cities, or even neighborhoods. Options C, D, and E are all forms of geographic segmentation, but B is the broader category that encompasses them all.

Segmentation Based on Where Prospective Customers Live or Work Is