More than half of all U.S. households are composed of only one or two persons, so Aunt Jemima offers one serving meals, such as its Ham & Egg Scramble and Oatmeal Pancakes. Aunt Jemima is using ________ as the basis to segment its market.
A) usage rates
B) usage patterns
C) demographic characteristics
D) behavior characteristics
E) psychographic characteristics

Question

Quizplus · Accepted Answer

Aunt Jemima is segmenting its market based on the demographic characteristic of household size, targeting smaller households with one or two persons.

More Than Half of All U