The State of Alabama Board of Tourism ran a series of ads showing traditional families enjoying various attractions in the state. Since the apparent target of these ads is the traditional family, it appears that the State of Alabama Board of Tourism has segmented the market using ________ variables.
A) demographic
B) regional
C) socioeconomic
D) geographic
E) psychographic

Question

Quizplus · Accepted Answer

The target of the ads is traditional families, which is a demographic characteristic. Demographic segmentation involves dividing the market based on variables such as age, gender, family size, income, occupation, education, religion, race, and nationality.

The State of Alabama Board of Tourism Ran a Series