Segmentation based on some subjective mental or emotional attributes, aspirations, or needs of prospective customers is referred to as
A)behavioral segmentation.
B)affective segmentation.
C)socioeconomic segmentation.
D)psychographic segmentation.
E)psychosocial segmentation.

Question

Quizplus · Accepted Answer

Psychographic segmentation is based on subjective mental or emotional attributes, aspirations, or needs of prospective customers. It involves dividing the market according to variables such as lifestyle, personality, values, interests, and opinions.

Segmentation Based on Some Subjective Mental or Emotional Attributes, Aspirations