The Nielsen PRIZM lifestyle segmentation is based on the belief that "birds of a feather flock together." This type of consumer segmentation is referred to as
A)situational segmentation.
B)socioeconomic segmentation.
C)geographic segmentation.
D)psychographic segmentation.
E)behavioral segmentation.

Question

Quizplus · Accepted Answer

The Nielsen PRIZM lifestyle segmentation is based on psychographic segmentation, which groups consumers based on their attitudes, values, and lifestyles. It assumes that people with similar psychographic profiles have similar behaviors and preferences, hence the "birds of a feather flock together" concept.

The Nielsen PRIZM Lifestyle Segmentation Is Based on the Belief