Segmentation based on some observable actions or attitudes by prospective customers, such as what benefits they seek, as well as where, how frequently, and why they buy, is referred to as
A) demographic segmentation.
B) psychographic segmentation.
C) geographic segmentation.
D) behavioral segmentation.
E) socioeconomic segmentation.

Question

Quizplus · Accepted Answer

Behavioral segmentation involves dividing a market based on consumer behaviors, such as benefits sought, usage rate, and purchase occasions.

Segmentation Based on Some Observable Actions or Attitudes by Prospective