A national car rental firm targets 50 percent of its advertising to salespeople who rent a car over 40 weeks per year.The company is using __________ segmentation.

Question

Quizplus · Accepted Answer

The company is using behavioral segmentation, which involves dividing consumers based on their behaviors, such as usage rate, loyalty, and occasion. In this case, the company is targeting a specific group of customers who rent a car over 40 weeks per year, which is a behavioral characteristic.

A National Car Rental Firm Targets 50 Percent of Its