If Wendy's customers are buying an eating experience, which of the following rationales would make the most sense if you were to group the products Wendy's sells?
A)grouping by caloric intake
B)grouping by price
C)grouping by meal occasion
D)grouping by usage rate
E)grouping by level of uniqueness

Question

Quizplus · Accepted Answer

Grouping by meal occasion would make the most sense if Wendy's customers are buying an eating experience. This would help customers choose the products that fit their specific meal needs, such as breakfast, lunch, or dinner. Grouping by caloric intake or usage rate may be more relevant for customers who are focused on health or fitness goals, while grouping by price or level of uniqueness may not necessarily enhance the eating experience.

If Wendy's Customers Are Buying an Eating Experience, Which of the Following